Matera 2019

In this section you can consult the integral evaluation studies (each in the original language) and the executive summaries related (in Italian and English), using the menu in the left.

The Matera-Basilicata 2019 Foundation commissioned some independent evaluation studies related to the actions to monitor and evaluate the programme and results of Matera European Capital of Culture 2019. The general purpose of the evaluation studies is to provide the most acceptable and data-driven answer to the question of what the title European Capital of Culture and the process to which it gave rise have left behind in tangible and intangible terms, and the changes it wrought from an economic, social and cultural standpoint.
In order to respond to this general question, each evaluation study lists the results and the initial impacts produced measured using precise methodological tools, illustrates the possible causal nexus that connects processes and results, and develops suggestions for the future of Matera and Basilicata, as well as for other cities and territories that decide to rethink themselves through culture.

We should recall that the bid book that proposed Matera as a 2019 European Capital of Culture included a number of challenges of international dimensions that also defined certain objectives for the city of Matera and Basilicata. The evaluation studies set out the requirements of the bid book in specific areas of evaluation that make it possible to understand the various dimensions where the legacy of Matera 2019 can be traced.

***

Impacts on the economy and tourism: The choice of this specific evaluation framework therefore serves to assess the extent to which original cultural production, and not cultural production tout court, might be a driver of sustainable development, how far this cultural choice attracted tourists from Italy and abroad, and finally its impact in terms of greater economic investments in the fabric of the city and the region.

Evaluation study:
The economic impact of Matera 2019 European Capital of Culture. The 2014-2019 accomplishment, and the risks after 2020: The new challenges in Matera and Basilicata. (CityO S.r.l.)

In Matera we produce culture. Effects and impacts on the strengthening of the cultural and creative sectors: Producing culture in situ and in an original way is undoubtedly a more onerous and risky choice compared with acquiring ready-made and previously tried-out cultural products from outside. This evaluation method was selected precisely in order to understand who benefited from it in the short and long term and how, what processes were put in motion and how to consolidate the result that has been achieved.

Evaluatiation study:
The effects of Matera 2019 on the local skills system. (PtsClas S.p.A.)
The effect of the original productions on the sectors involved (PtsClas S.p.A.)
The Project Leaders and Matera 2019 – Experience, entrepreneurial development and social innovation. (University of Basilicata)
The Open Design School - living lab for the development of skills and entrepreneurship-focus on businesses (University of Basilicata)

Matera 2019 and access to culture: The Matera 2019 Passport was a subscription that made it possible to attend all Matera 2019 events, visit the museums that are part of the Polo Museale Regionale della Basilicata, and use the local public transport system of the Municipality of Matera, all at a reduced cost. This research framework was selected in order to evaluate the extent to which these objectives deriving from promotion of the policy relating to the Passport for Matera 2019 were achieved, and to which this tool contributed to making the Matera 2019 cultural programme more accessible

Evaluation studies:
Investigating the audience: a study of the experience and benefits perceived during Matera 2019 (University of Basilicata)
Passport for Matera 2019. An analysis of purchase and use behaviour (PtsClas S.p.A.)

The Matera 2019 model: Co-creation and active participation by citizens: This evaluation framework was selected to measure the extent to which Matera 2019's gamble on active participation and co-creation actually produced the hoped-for results.

Evaluation study:
Co-creating Matera. (Arteco S.a.S.)

Matera 2019: The transformative outcome on urban spaces: This evaluation framework was selected in order to investigate the extent to which the systemic cultural offer of Matera 2019 ended up by triggering urban regeneration processes. For historical and urbanism reasons and based on precise programming decisions, the planning for the European Capital of Culture year was also seen in terms of recovering and attributing new functions to places of culture.

Evaluation study:
The event spaces and events in the space. (University of Basilicata)

Matera 2019 and its legacy: This topic was investigated the role played by the Foundation and the role that it might play in the future.

Evaluation studies:
The role and future functions of the Matera-Basilicata 2019 Foundation. (PtsClas S.p.A.)