Matera 2019

A cultural and generational meeting, storytelling, food, design and performing arts: these are the project guidelines which, starting with Matera’s great breadmaking tradition and stamps, will open the region up to the whole of Italy and Europe in an itinerary of meetings and encounters, through a “recipe” that will not just purely concern food, but will look beyond that, becoming broader in its artistic and cultural scope.

“Breadway”, an “experiential journey” between food and design, thanks to the presence of its national and international partners in its two annual editions, will undertake a true journey through the European cultural landscape on a number of levels, over the creative bread routes; through an innovative consumption of culture, all phases of breadmaking will be retraced and relived, from the simple grain of wheat up to the point when 2019’s grand European bread will be taken out of the oven. As we pass through the process of bread-making, from harvesting the grain to baking, the Piccianello suburb will be animated and rediscover the pleasure of being in good company with artistic performances, shows, storytelling, installations and workshops through which visitors of all ages can get involved in an experience that will bring them closer to a cultural heritage of knowledge, flavours and traditions. Matera and “Breadway” will be together a new metaphor for cultural fusion and creation, thus generating a new breadmaking community that will be simultaneously the responsible custodian and beneficiary of this knowledge.La via del pane | Breadway is promoted by Murgiamadre (food.culture.territory). A cultural and generational meeting, storytelling, food, design and performing arts: these are the project guidelines which, starting with Matera’s great breadmaking tradition and stamps, will open the region up to the whole of Italy and Europe in an itinerary of meetings and encounters, through a “recipe” that will not just purely concern food, but will look beyond that, becoming broader in its artistic and cultural scope. “Breadway”, an “experiential journey” between food and design, thanks to the presence of its national and international partners in its two annual editions, will undertake a true journey through the European cultural landscape on a number of levels, over the creative bread routes; through an innovative consumption of culture, all phases of breadmaking will be retraced and relived, from the simple grain of wheat up to the point when 2019’s grand European bread will be taken out of the oven. As we pass through the process of bread-making, from harvesting the grain to baking, the Piccianello suburb will be animated and rediscover the pleasure of being in good company with artistic performances, shows, storytelling, installations and workshops through which visitors of all ages can get involved in an experience that will bring them closer to a cultural heritage of knowledge, flavours and traditions. Matera and “Breadway” will be together a new metaphor for cultural fusion and creation, thus generating a new breadmaking community that will be simultaneously the responsible custodian and beneficiary of this knowledge.

Realized in coprodution by
MurgiaMadre Società Cooperativa 

Follow the project on
Website
Facebook
Twitter
YouTube
Artists:

Tommaso Delvecchio, art director

Loredana Paolicelli

Catalina Pollak

Andrea Paz Cortés

Sponsor:

At Piccianello district in Matera from 31th May to 9th June 2019

Location and Date:

Dal 31 maggio al 9 giugno 2019 nel Quartiere Piccianello di Matera