Born in1989 Laura Pirro is passionate about her native Gargano region and southern Italy and at the same time always has a bag packed and ready to leave, study and explore new places, only to return full of new perspectives. A first class honours graduate in architecture at the “D’Annunzio” University in Pescara, she has alternated periods of study and work in Italy and abroad, forever cultivating her passion for art and for her beloved Italy. Co-founder since 2009 of the environmental artistic park “Il Sentiero dell'Anima - un Parco di Tempi di Versi”, headquarters of the cultural organisation of the same name, where she actively takes part in on-going projects and has explored the themes of management, planning and development of cultural heritage following work experience at the Soprintendenza Speciale per il Patrimonio Storico Artistico ed Etnoantropologico (Historical, Artistic and Ethnographic Heritage Special Superintedency) and for thePolo Museale della Reggia di Caserta (Reggia di Caserta Museum Centre). Her skills and competences in this field were further honed and perfected during her second-level master’s in "Cultural Heritage Management", which she was awarded by the Link Campus University of Rome.

At the same time, the need to crystallise and physically manoeuvre her profession led her, in 2012,to set up the DDuMstudio group of creatives, which explores the large scale of the changing urban environment and the small scale of design and everyday objects.Studying architecture and design, and winner of numerous national and international awards, she has been active in local revitalisation and regeneration and since 2016 has been head of the creative section of Vazapp, a rural hub in the province of Foggia which deals with social innovation in the agricultural sector.

At the beginning of 2018 she was selected for the Build Up programme set up by the Matera-Basilicata 2019 Foundation as a junior maker. Since September 2018 she has working  in the general director's area  within the same Foundation managing big events such as the Opening Ceremony.